I don’t often like to play with timely material since if you miss the window, it’s over.
When I was doing album reviews I learned you had about 48 hours to review a new album or most of the interest would disappear. For about 4-5 years that album would be ignored by everyone in review land. Then after that much time has passed people want to check for albums that were interesting.
The other strategy we had was reviewing classics. These are the “timeless” albums of history that have fans to this day. These reviews always get clicks. For whatever reason our Ready to Die Review got a random 284 views just this month.
Across a plethora of artists ranging from Nelly to XXXTENTACION we receive about 2500-4000 views a month. This is purely organic based on the strength of the albums. People care so much about that music they want to see what three middle class honkeys from Montreal think about Biggie in 2024.
Recently I decided to make a timely song about Valerie Plante and today we found a out some big news.
Valerie Plante is not running for office in 2025
Her not being the mayor next time around takes away some of the weight of it all. It doesn’t change much and serves as a real warning for the next mayor on how we feel. But it does make the Valerie Plante references feel a bit dated almost before the song drops.
Had the song been out, then it got announced. Whoo boy, that would be a fun time to play with as I told the story. But instead our song cannot be in any way attributed to her decision.
I’m aware our song would have made no difference. Montreal is pretty cruel to her. In my opinion she’s the least corrupt mayor we’ve had in my adult life and she takes the brunt of a lot of idiocracy.
The more I see how homeowners treat city officials, the less I ever want to deal with city politics.
That being said, I probably should have pushed harder to get the song out by now.
At the least if I was more on my shit it’d be in the DSPs by now.
The lesson here is that topical stuff cannot afford to wait
Perfection needs to be damned when it comes to relevancy.
Or at least if you have a vision you are not capable of realizing, your ego shouldn’t get in the way of opportunity. I had a perfectly viable cover, or options for them, but I have a specific vision in mind. Then I let a week pass me by as I dealt with money making.
This here is the crux of why my music isn’t moving forward. The other priorities I’ve made completely supersede them in moments like this. Maybe this is a mole hill I’m turning into a mountain but I think there’s a lesson here.
I used to go on about planning and organizing and keeping track of stuff. Somewhere in 2023 I let it go and this year has been a chaotic mess of trying to stay on top of it all. I set out to lower my debt and I achieved that but everything else has taken a hit.
With October coming to an end and my birthday approaching it means I need to move differently. It’s time to prep for 2025. It’s no longer the same goals.
End of the day money can be made tomorrow if the timing says something more important needs to be done today.
If I want things to happen in my life, I need to be the driving force behind it.
The song is still going to slap and sometimes these moments are nothing more than reminders
The reminder for me is that I can’t just let time pass on some arbitrary money goal.
JS keeps telling me to stop and smell the flowers lately and while I am terrible at it he has a point. Even if it’s to let my brain settle enough to make a list of all the crap I keep forgetting to do. This endless list of chores and tasks that make up the adulting part of life.
The more sleep deprived and overworked I am, the messier I am in the way I move.
Please understand this year has been one incredible run. My esteem is back and I’m on the cusp of the greatest push I’ve ever made as an artist. I’m focused on being the best version of me. I set out this year with a plan and despite the emotion in this blog, it comes from an adherence to my greater hustle.I’m also trying to drop another 2000$ off my debt before the year is done.
But I can’t keep committing to everything and expecting things to move forward. I need to stop, take a couple of hours to plan and organize each week. Focus on just getting my priorities in order.
Because had I been doing that, this song would probably be out by now instead of me writing another blog soft promoting it.
I’d like to see it out November 15th.
Live Long and Prosper Everyone
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