I don’t like pickles.
Over the years I realized people who like pickles bully people who don’t like pickles. If you are a pickle lover, and are curious if this is true, find a pickle hater in your life and ask them about their experiences ordering food with “no pickles”.
People who dislike pickles don’t need to be convinced here, usually by now I’ve won them over.
Over time I developed some rough stats.
30% of people hate pickles. There’s almost no dislike, it’s hatred.
60% of people love pickles. It’s damned near an obsession.
10% of people have stories about the strange conditions that determine when a pickle is appropriate. It’s always a story.
Love them or hate them there is some money in the pickle game.
How I made over 1000$ off of pickle hate
I sold clothing that has pro pickle and anti pickle symbols, that’s how.
In 2021 I went on a run where I freestyle songs over Twitch over Montreal beats. Inevitably I was live working on Vincent Pryce beats and there were 7 people in the audience. I made a comment on how I didn’t like pickle chips and these folk tried to tell me I can’t make a song hating pickle chips.
Ladies & gentlemen, let me present “i don’t like pickle chips” (first song in the set).
After a summer of performing that song I noticed a strange phenomenon, people kept sending me pickle content to ruin my day.
One day in October (2022) I shared one to my IG Stories. That triggered a run of nearly 9 straight months of daily pickle shares. To this day I get sent pickle stuff every couple of days.
Pretty much immediately I saw the opportunity and dropped the merch line. Paid my dude to make me some pickle designs (one happy and one dead) and we were off.
I successfully moved 1000$ worth of revenue with organic (meaning lazy) marketing.
The project is on pause as I figured out some money stuff in my life, but certain signs told me pickles were here to stay.
When a weed store pitched me on infused pickles I realized I was onto something
At the time I said no because I wasn’t certain about how to pull this off.
I didn’t want to sell pickles. I also wasn’t sure if linking the brand to cannabis off jump was the right choice. Perhaps a more say yes version of me would have run it but I was hesitant.
My brand is anti pickles, not move the pickles.
While I didn’t jump at this questionably legal but probably short term money profitable move, it got me thinking. I can in fact partner with bigger and badder brands than me. One time I loosely talked about having my clothing in the shoe store on Fielding by the crib.
It showed me there was something powerful about having a clothing brand with a clear symbol.
It helps that people like the design. Regardless of me, there are people wearing my pickle branded clothing because it works with their fit that day. Any symbol like that can be transposed onto other items.
Or onto other art. As an example here’s the pickle designs on the classic girl with pearl earrings painting:
The concepts were in place but unfortunately the project was put on hold as I deal with life stuff.
I imagine Pickl’d514 is launched for real in 2025.
Or at least that is my plan. Collect small inventory items to give out/sell as promo and wait until I can prep my site/social campaigns properly.
In the meantime the pickles are still brewing around me.
Turns out I may help someone sell pickles after all
I don’t want to count my chickens before they hatch.
Still I had a riveting conversation today that could lead to me playing the role of an antagonist in pickle product ads. That should have been my approach with the weed store. Come up with a way to make the idea fit into my world, not just say no.
Since I have been on my say yes energy, as I wrote about here, I decided to approach this differently.
I pitched a whole storyline where we play on the humour of me hating pickles, in the ad. To be fair I really think the product was cool. Not cool enough to want to eat it, but unique enough to want to associate with.
The universe is a weird and wonderful place.
Imagine after all is said and done, my claim to fame is that I hated pickles so much I pimped them into dollars. Still, this whole pickle journey has been one of saying yes to weird, potentially embarrassing things. Now I may star in pickle product ads wearing anti pickle clothing I sell.
Be open minded to what’s out there because you never really know what you’ll find.
I found profit in pickles.
Live Long and Prosper Everyone
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